Whether it’s affordable web design or high priced web design, the initial artwork presentation sent to a client for approval is usually the comp. Or the Photoshop Composition as it is otherwise known. The comp is a starting place where the web designer can get approval of his or her artistic concept. And in legal regards, once the comp has been agreed to in writing, both the client and the designer have a concrete example of what has been offered and what should be delivered. For graphic artists, their project IS the comp. In terms of building a website, the artwork and the comp are about 10% to 20% of the total project work initially. As the number of pages in a site go up, then the artwork becomes a smaller and smaller part of the hours invested into a project. But the impact of the comp and the artwork is obviously huge and it forever sets the tone and many factors for the site.
Here are a couple comps I was given by WordPress Designer Lauren Billings. She is one of the best WordPress Designers in the world today and certainly the best I’ve ever worked with. There are literally tens of thousands of HTML designers in the world and there are only hundreds of true WordPress Artists. The WordPress artist can fit a beautiful design onto an existing website framework. That makes it better than HTML because it takes advantage of the dozens of features that make WordPress a superior platform for most business and personal websites.
