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NJ Web Design Consultant

January 5, 2010 by admin · Leave a Comment 

Why does Google consider me the #1 and the #2 result for the competitive phrase:

NJ web design consultant?

Good question. I’ve been working as a professional SEO since 2001 to be able to tell you the answer to that question. Even better, I can tell you how we could get YOUR business listed at a #1 position on the search engines for competitive phrases.

First of all, if you are talking with a so called “web design consultant” and she or he guarantees you a #1 Google ranking, thank them for their time and steer them towards your competitor. They are lying and they are unethical. I see this sort of thing all the time unfortunately. A prospect will tell me they are going with a competitor because they guaranteed them a #1 Google ranking in the contract. Wow. That’s totally negligent and morally wrong to guarantee a Google #1 ranking in writing. Companies and individuals that do that are scam artists and there are lots of them out there – beware. None of those people owns Google. And if they have a secret method that will trick and manipulate Google to making your site #1 then I can guarantee you that the trick won’t last long. Google has a team of engineers that look for what we call “black hat” or manipulative techniques. In the long run it could be bad for your ranking health to be involved in these bad practices.

I got to be the #1 and the #2 ranking on Google for the phrase “NJ web design consultant” because of more than 200 reasons that make up “the Algorithm“. First and foremost, my site has been live for a few years so I have a good “aging factor”. Next, I have lots of solid inbound links from relevant authority sites. Third, I have lots and lots of excellent unique content. My site is structurally perfect or close to it and I have all the latest patches and updates. And the list goes on for 200 more reasons that we will get into more on another blog post.

The bottom line is I got to the #1 and the #2 positions for NJ web design consultant due to a lot of careful planning, honest effort, and hard work. Sometimes you may find a bogus listing in a #1 spot in the Google main index but it got there most likely due to an error in the Algorithm. Major ranking errors like that are usually corrected within a week or two. How do we get your site to a Google #1 position? I’ve got the same answers for you: we carefully plan a strategy and we work on the plan using techniques that are recommended by Google in their WebMaster Guidelines.

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