Featured2, Web Designer's Corner

What Will a Professional Website Do For Me?

A Web Design WordPlace professional website will enhance your business and probably pay for itself many times over the costs.

Advantages to our Professional Website Offer:

• bring in more calls and leads
• get you more exposure as an expert authority to qualified prospects that are shopping on Google, Yahoo, and Bing / MSN
• assist with your internet reputation management
• act as an attractive representative – sharp looking websites make sales
• prevent internet savvy prospects from turning away if you don’t have a website
• get you extra internet listings in Google Local Business Center (also called Google Local Maps)
• leave a convenient place on the internet where prospects and clients can access a quick contact form to email you
• allow you to challenge your competition in a more cost effective method than print media
• provide a central location for web videos, podcasts, case histories, testimonials

Of course the number one answer is to make more sales. Professionals and businesses that have beautiful websites make a better impression on prospects and clients. That leads to more sales and higher margins. Professionals frequently realize having a beautiful office can help their business, just like nice clothes, a nice briefcase, a classic watch. A website is in the same category now. Most clients expect it. If a prospect is 40 years old or younger, statistics tell us that if they see you don’t have a website, they will automatically assume you are not keeping up with the times and your lack of current technology is more frequently than not a deal breaker. Having an old or cheap looking site is also a negative.

Internet surfers spend an average of 7 seconds on a web page and they make several judgments and decisions during that quick time span. If they’re looking for a professional or a business, during the 7 seconds they spend on the web page, they will decide whether to go off the site and look for something better… or they will be suitably impressed and look for the phone number to call. A beautiful website with relevant content engages user interest and they stay on the pages longer… they go to more pages on the site.

When you don’t have a website, you’re leaving your reputation to chance or to the discretion of others – like your competitors. When you have a professional website, you control the information web surfers find out about you. With a professional website you can also setup internet references to yourself more easily with social networks and places like LinkedIn and Facebook. So if you setup a website and then add yourself to a hand full of social networks, you can push out internet information about yourself that you did not create in most cases.

Google Local is a fantastic tool to get business exposure and having a professional website defined in your local profile helps get you seen on the map. Sure old time businesses with no website can get on the Google Local Maps, but, the more information you provide in your profile, the better your chances are of getting those higher rankings. Subsequently that gets you more looks – and calls.

When you have web videos you can use them to your advantage better if you have a professional website to link from. It’s great to have business videos in YouTube or Vimeo or MetaCafe but it can garner you Google PageRank and real competitive search engine optimization power if you add those videos to your website.