WhiteHouse.gov has 44 Validation Errors

Wow. I was just filling out a survey that was sent to me by the White House webmaster. So I took a look at the White House website and got hit with a mighty blow. When the White House website is run through the “validator” to check how well the code is written they have a whopping 44 ERRORS and 9 WARNINGS. They’ve unfortunately disregarded professional standards when it comes to web design.

White House website validation errors

White House website validation errors

My site Web Design WorkPlace has an experimental HTML 5 slider running on top of a world class StudioPress Genesis framework – which runs on HTML 4 still. So I have a hand full of validation errors due to the Ken Burns slider being a newer language of the HTML website language. But my site is not representing the entire population of the United States. And I can replace my slider or wait until Genesis is upgraded to HTML 5.

When you have a showcase production website like the White House, it has to be bullet-proof. One way to ensure that it’s bullet-proof is to clear all those validation errors one by one after you build the site.

The White House developer is too lax – not on their toes – and it’s a tad bit embarrassing. It’s sloppy. It’s not professional. It might be an indication that the White House website does not display properly across all current browsers. In any case it should be remedied immediately.

White House website

White House website

When I was at the Smith Barney World HQ in Manhattan, if a consultant did sloppy work that was found out, they were escorted to the front door right then and that was it. On Wall Street it was purely performance based. No one cared what you looked like or where you came from as long as you did the job right. In the US Navy they had ways of “developing character” in the submarine service. Like washing dishes for 18 hours a day until you were ready for game time and professional level work. I’m not sure how they enhance the level of professionalism at the White House but I’d suggest they figure it out fast. For the staff at the White House to represent the people of the United States with shoddy work in front of the whole world is not up to our level of our expectations.

 

New Non-Profit Website

I just launched a new website for a friend of mine – Ray Burkhard. He’s organizing the Woods and Meadows Division I Homeowner’s Association in Poulsbo Washington.

  • This site is built on WordPress using a StudioPress Genesis Serenity Theme.
  • It features Google Calendar integration on the homepage as well as on it’s own full width page.
  • I’m using NextGen for the photo galleries.
  • Another Gravity Forms rollout as well for their contact form.
  • He’s hosting it on his own Hostgator plan – I think he’s using a “Baby” or a “Hatchling” for this one.
woods and meadows homeowner's association

woods and meadows homeowner’s association

Click on the image to open the website up on it’s own page.

 

Changing Nameservers

I’ve got a new 5 minute Youtube video that I made to walk you through changing nameservers. I used Godaddy.com and HostGator.com but you can use any registrar and any hosting company. Check with your company to see the specifics you need to know about changing your nameservers.

 

New Website Options

So you need a new website and you need to know what your options are. They basically fit into 3 categories.

To summarize: you have to decide if you are going to spend 10 grand and up to have an old style HTML site built, 2 grand and up for a WordPress site to be built, and 100 bucks and up for you to build your own WordPress site.

Here are all your website options in outline form. You can:

1.) Hire a company to build your site using old style HTML. Costs are generally $10,000 and up.

  • This is an expensive solution. Although there is a huge amount of information available to help you learn how to be an HTML programmer, it can take years working at it full time to start to get good at it. The learning curve is usually considered prohibitive unless you want to make it a career. You can buy a pre-made HTML website “template” to help build the site, but that cuts down on the custom programming by about 30% at best. When done correctly, HTML websites can look stunning artistically, and very professional.
  • You are tied to that companies programmer for life. Old style HTML has standards, but they are applied in wildly different ways by every single programmer.
  • When you end your relationship with one programmer you have to find another programmer and they invariably won’t like the code written by the previous person. So it will cost you a lot to get the new person to take over, they might have to “fix” big sections of the code to make it more like their style.
  • When you want to add, change, or delete a page, you have to pay your programmer to do it. Unless you learn the HTML programming language to the extent that you can do it yourself which is usually doubtful. The programmer controls the content, even if you want to change a single punctuation mark.
  • For the life of that website, every time you need a new feature it has to be custom created for you by an HTML programmer. If you ever want to change the “look and feel” of the website that’s a major overhaul process where every single web page is completely rewritten.

2.) Hire a company to built your site using WordPress.  Costs are generally $2,000 and up.

  • This is a moderately priced solution. WordPress itself is free and since it’s “open source”, there are a hand full of ways to get free support and free information about it. There are dozens of books and magazines available on every WordPress subject from building it to just using it. The learning curve to learn how to build WordPress is moderate and it can be taken on as a hobby. When done correctly, WordPress can look stunning artistically, and very professional.
  • WordPress is modular and very standardized so there is a lot less unique code written. In some cases a website can be made with no unique code so that it works without major modifications right out of the box.
  • You are less likely to have code written by one WordPress programmer that is impossible to figure out by the next WordPress programmer. So in general there is a much easier transition from one WordPress technician to the next.
  • In many cases you can add, change, and delete pages by yourself with no programming knowledge. WordPress gives control of the content to the user. Sometimes the content is written using HTML programming tags which makes it hard for users to use, but many times the website can be built so users can add content completely by themselves.
  • There are over 10,000 features available for free or a small charge that work as “plugins” to WordPress. You can change the entire look and feel of the website by changing just the “Theme”, because the content is stored in a database away from the actual code needed for the website structure.

3.) DIY or Do It Yourself websites.

  • This can be an inexpensive solution.  Costs are generally $100 and up (because you need to pay for hosting).
  • Most hosting companies offer a DIY solution for 5 to 10 dollars extra a month. Almost all of these websites look amateurish when they are completed. Even if you build one correctly, their style marks them and marks you as being “cheap” or “non-professional” or “mom and pop level”.
  • WordPress can be considered a DIY solution with a moderate learning curve for both building websites and maintaining the content. Most hosting companies have an automatic tool you can use to install a WordPress website. Using WordPress is definitely DIY as the main concept behind it’s design is to allow users with no programming knowledge to control their own content.
  • Writing your own HTML website is NOT usually considered a DIY solution.

Options for Domain Names and Hosting

If you are opting for the best most cost effective solutions for domain name registrations and website hosting, I recommend GoDaddy.com for domain name registrations and HostGator.com for hosting. Although GoDaddy is the best place to buy domain names, in my professional opinion their hosting is below industry standards and it’s very difficult for professionals to work with. HostGator’s hosting solutions are industry standard and their support is the best in the industry. I’ve probably used a half dozen domain name companies over the years (registrars) and I’ve used Godaddy for probably more than 2,000 domain name purchases or renewals since 2004. I’ve used at least a dozen hosting companies and I eventually moved my entire business to HostGator because I found their pricing, and their service and support was simply the best. There are links below for both GoDaddy and HostGator. Both of these links are non-affiliate links.

 

 

Built with WordPress

I started building attorney websites on WordPress years before any of the big box legal marketing firms. And there are dozens of reasons why. In good conscience, like a Doctor who is trying to do the right thing for a patient, I just can’t recommend old style HTML sites anymore.  WordPress websites from Web Design WorkPlace look stunning, they give clients control over their own content, and they rank fast because Google loves WordPress. They are supported by an active community of world class experts who take security and functionality very seriously.

You Can’t Tell It’s WordPress

Web Design WorkPlace can convert any website you’ve ever seen into WordPress and you won’t be able to tell the difference. It can look like anything you’ve ever seen on the internet or anything you’ve imagined. There are a lot of styles that are standard such as the “blog” style. That style has blog pages that act as articles on the home page and it may have a sidebar on the right or left sides… or both. Some people think all WordPress websites have to look like the original “blog style”. Not true. We’ve used WordPress to make hundreds of individual and unique looking websites.

WordPress Gives You Control of Your Content

With old style HTML sites you needed a programmer to change any of the content. Then you had to use an FTP program to upload the new changes up to the server. Who wants to do that? The person who wants to do that obviously is the person charging you money for every change like that. It’s a waste of time going back and forth with a programmer as well. WordPress lets you add / change / or delete content by logging in, editing the page or post, and clicking the “publish” button. It’s as easy as that – literally.

WordPress Ranks Better on Google

The structure of a WordPress website is exactly what Google likes to see. Many of the pages are interlinked and there are easy to follow pathways for Google and other search engine spiders to follow. WordPress websites make it easy to alert Google when new pages are added. And they work with Google Analytics flawlessly to exchange data between your hosting company and your website and Google. Google loves WordPress and they usually show their love with PageRank.

 

Responsive WordPress Themes and Why You Need Them

Just when you thought technology was standing still for a minute… it was improving all along. And the latest improvement to WordPress is responsive technology. We can now design a website so it automatically reshapes itself to fit on a handheld or a tablet or any sized display automatically. It does not just make itself look like it’s under a magnifying glass or something like that… it divides into blocks and lines up vertically on a handheld screen.

Do you need responsive? Yeah. You need this. More and more people surf the web with handhelds and tablets every day. Having a website that automatically detects them and reshapes the site to conform perfectly to their environment just makes sense. It costs more to build this way but in the long run it’s worth it. This is the future of WordPress web design.

The first responsive design I ever used was Bill Erickson’s “Driskill” which is based on the StudioPress Genesis Framework.

http://demos.studiopress.com/driskill/

To see what responsive is… go to Bill’s demo site and grab the theme by the lower right corner and drag it to the left. See how the different design elements center themselves on the available browser width as you make it smaller until they eventually wrap under each other in a programmed order to make sense for the user?

I’m partial to StudioPress Genesis because they have in my professional opinion the best technical staff and technical support. Although there are many great companies out there now like Elegant Themes and Woo Themes and dozens of great companies on ThemeForest which are all top shelf and World Class. StudioPress has continued to roll out more and more responsive themes since Driskill, and Elegant Themes genius design guru Nick Roach converted 10 of his Elegant Themes to responsive:

 

Here is a link to all 10 of Elegant Themes responsive themes http://www.elegantthemes.com/gallery/category/responsive/

You can see 17 StudioPress Genesis Themes that are all responsive using their theme chooser here:

http://www.studiopress.com/choose-theme

And here is the ultimate link dealing with responsive design today… you can test any site in cyberspace by going to this StudioPress page and enter it’s URL:

http://www.studiopress.com/responsive/

That will allow you to see exactly what the theme looks like at various screen sizes. Brilliant. Typical for StudioPress but nevertheless simply brilliant.

Now if you have not seen enough here is a well researched article highlighting the best WordPress Themes of 2012 and I’m surprised at how many I’ve already used… check this out if you need a little eye candy:

http://bloggingexperiment.com/best-wordpress-themes

So if I was to recommend a responsive theme I can tell you I’ve rolled out projects with these themes and been happy with the support and the very professional results:

StudioPress Driskill by Bill Erickson

StudioPress Legacy by Wes Staham

StudioPress Agency – a stock Genesis theme

StudioPress Streamline – stock Genesis

And you want to see 13 pages of mind blowing responsive WordPress designs on ThemeForest? Check this out:

http://themeforest.net/search?utf8=%E2%9C%93&term=responsive&categories=wordpress&sidebar_redirect=true

 

 

 

 

WordPress Project Management

Having been a Senior Technical Officer at the World Headquarters of 3 Wall Street Investment Banks, I’ve managed dozens of high visibility projects. If you want to implement a WordPress solution, I can work with your team from Senior Management to the operations people in your data center to make it happen for your firm.

Are you considering converting your firm’s website to WordPress? I can provide you with a pros vs cons white paper to help you evaluate your options and make an informed decision. Along with a detailed SEO analysis. As an independent consultant, I can give you an unbiased objective viewpoint to compare with other professional opinions.

Putting together a WordPress solution requires a handful of different skills. From the project design to the artwork to the programming code and the physical hosting and security… I can wear all the hats. But I can also work with your staff in any or all of these areas to bring out their best contribution. If we need to bring in the best in the world in any area – chances are I might know them personally, or I’d know of their reputation and their work.

Get the best of both worlds by leveraging the knowledge base you have at your firm and using an experienced WordPress consultant to drive your HTML to WordPress conversion professionally.

Take a look at these big companies (including CNN, eBay, New York Times, Harvard.edu, UPS, etc. ) and ask yourself if you want what they’ve got… http://www.matmon.com/resource-blog/website-design/ten-companies-and-sites-using-wordpress/

 

WordCamp NYC 2012

I’m old enough to remember Jackie Gleason saying “And awaaay we go“.


I’m really looking forward to attending this one. The last one I was not at and the one before that I was called away with a family emergency. And the 2009 one I was one of the organizers and I got a lot of cool WordPress gear. Yeah – I might try to volunteer to be an organizer again… but this time I just want to go and relax and enjoy the show.

At this point there is a call for speakers… they want local speakers before people from outside the NYC area I believe but if you want to speak contact he NYC WordPres Meetup group at: http://2012.nyc.wordcamp.org/2012/04/05/call-for-speakers/

 

Another Top 3 Google Ranking !!

google-number-2-2012-04-10
Our client Martin Colin LLC just climbed to a #2 ranking for a very competitive attorney phrase. We have to congratulate Bill Martin especially for the great job he’s done with the content. Nothing tricky about this ranking… he earned it by making a lot of excellent content.

Google is looking for certain indicators or “signals” to help them rank web pages. Their goal is to provide the best quality search engine results to users. So when a website in a very competitive genre gets to the top 10 or the top 3, they are doing a lot of things right.

WordPress helps attorneys get higher rankings on Google

WordPress does a lot of things that Google recommends and that old style HTML sites don’t do very well. One of those things is interior linking or getting your pages linked together internally in an intelligent way. WordPress also makes it easy for attorneys to add their own content. This is so important in today’s laundry list of items that Google is looking for in terms of positive signals.

Building a Law Firm Website Correctly is Half the Battle

The big box vendors will tell you that the website costs as much as a new automobile because they sell links from Lawyers.com or Justia.com or Findlaw.com as part of their package. Well you don’t have to drop a fortune buying links from the big box vendors to have a great site that ranks well – or in this case better than the more expensive competition. It’s because the “on page” SEO factors that Web Design WorkPlace can build for you are more than half the battle to good rankings.  And the content is even more critical in today’s ranking environment. Do the big box vendors links help the clients that buy links from them? Yes to a degree… but not as much as before. Google looks first at the on page factors and then on the external factors like links to rank sites.

Remember these words of SEO Wisdom from Web Design WorkPlace founder Mal Milligan

“If you build it correctly, the Google Spiders will come.”

 

 

 

 

Non-Profit Site: Diablo

Just finished another non-profit site last night… the Diablo Rod and Gun Club based in Concord California. This non-profit has over 1,500 active members and being Californians… Northern Californians in fact, having 1,500 members means 1,500 different opinions. I’m hoping to get more positive reviews than negative… and we’re off to a good start with all positive reviews in early commenting. I was fortunate to be contacted by the group’s web coordinator – for a project this large there has to be a dedicated and patient project manager on the NPO side.

Diablo was trying to build a new site from scratch after loosing their last site. They needed to ask lots and lots of questions and they looked at web design firms that offered prices between $200 and $10,000. Unfortunately none of them was able to spend much time answering the questions. Many of them actually could not answer web design questions – lol. So to work with Web Design WorkPlace was a perfect fit. We answer any and all questions.

There were almost a hundred previous newsletters that we wanted to incorporate into the site and there were 15 different areas. I offered a number of layouts and the club picked the StudioPress BackCountry Theme as a base. It took around 80 hours from the initial email to getting the project launched so starting with a solid Theme and the Genesis Framework for WordPress, it saved a lot of time.

diablo-rod-n-gun-600x358A

We used NextGen Galleries for the photos with the CoolIIris slideshow feature. LiveShare is the parent company that makes the CoollIris feature used by NextGen and they are really pushing the boundaries with photo sharing and web experience… check out this video:

 

Here is what their main photo page looks like with a big NextGen Gallery…

nextgen-550x732A

And when you click the link “View with PicLens” you get into the CoolIris slideshow that is really popular for WordPress websites. This slideshow automatically re-sizes images on the fly and it can be set to go full screen to make a real crowd pleaser.

nextgen-PicLens-550x332A

Besides this main photo gallery we are building 15 additional galleries for the different activities the club has. The site launched with around 100 photos but it might grow to thousands. This is a great website and it was fun working with their great Project Manager Matt.