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Built with WordPress

August 4, 2012 By einstein99

I started building attorney websites on WordPress years before any of the big box legal marketing firms. And there are dozens of reasons why. In good conscience, like a Doctor who is trying to do the right thing for a patient, I just can’t recommend old style HTML sites anymore. WordPress websites from Web Design WorkPlace look stunning, they give clients control over their own content, and they rank fast because Google loves WordPress. They are supported by an active community of world class experts who take security and functionality very seriously.

You Can’t Tell It’s WordPress

Web Design WorkPlace can convert any website you’ve ever seen into WordPress and you won’t be able to tell the difference. It can look like anything you’ve ever seen on the internet or anything you’ve imagined. There are a lot of styles that are standard such as the “blog” style. That style has blog pages that act as articles on the home page and it may have a sidebar on the right or left sides… or both. Some people think all WordPress websites have to look like the original “blog style”. Not true. We’ve used WordPress to make hundreds of individual and unique looking websites.

WordPress Gives You Control of Your Content

With old style HTML sites you needed a programmer to change any of the content. Then you had to use an FTP program to upload the new changes up to the server. Who wants to do that? The person who wants to do that obviously is the person charging you money for every change like that. It’s a waste of time going back and forth with a programmer as well. WordPress lets you add / change / or delete content by logging in, editing the page or post, and clicking the “publish” button. It’s as easy as that – literally.

WordPress Ranks Better on Google

The structure of a WordPress website is exactly what Google likes to see. Many of the pages are interlinked and there are easy to follow pathways for Google and other search engine spiders to follow. WordPress websites make it easy to alert Google when new pages are added. And they work with Google Analytics flawlessly to exchange data between your hosting company and your website and Google. Google loves WordPress and they usually show their love with PageRank.

Filed Under: Homepage, Learn About WordPress

WordPress Project Management

July 4, 2012 By einstein99

Having been a Senior Technical Officer at the World Headquarters of 3 Wall Street Investment Banks, I’ve managed dozens of high visibility projects. If you want to implement a WordPress solution, I can work with your team from Senior Management to the operations people in your data center to make it happen for your firm.

Are you considering converting your firm’s website to WordPress? I can provide you with a pros vs cons white paper to help you evaluate your options and make an informed decision. Along with a detailed SEO analysis. As an independent consultant, I can give you an unbiased objective viewpoint to compare with other professional opinions.

Putting together a WordPress solution requires a handful of different skills. From the project design to the artwork to the programming code and the physical hosting and security… I can wear all the hats. But I can also work with your staff in any or all of these areas to bring out their best contribution. If we need to bring in the best in the world in any area – chances are I might know them personally, or I’d know of their reputation and their work.

Get the best of both worlds by leveraging the knowledge base you have at your firm and using an experienced WordPress consultant to drive your HTML to WordPress conversion professionally.

Take a look at these big companies (including CNN, eBay, New York Times, Harvard.edu, UPS, etc. ) and ask yourself if you want what they’ve got… http://www.matmon.com/resource-blog/website-design/ten-companies-and-sites-using-wordpress/

Filed Under: Homepage

Search Engine Optimization (SEO)

March 4, 2012 By einstein99

Web Design WorkPlace owner Mal Milligan has achieved hundreds of Google #1 rankings and thousands of Google Top 10 rankings. All using pure white hat Google recommended techniques. The big box vendors simply can’t compete with this level of service. They don’t want to either. The big names in legal marketing will take your money and spend 5% to 7% of that total on your link development program. Web Design WorkPlace will spend at least 33% of your total on your program. Sometimes 50% depending on where we are in your campaign.

We Could Talk All Day About SEO

We were there building websites in 1996. And as each new feature was added to the internet and to web design theory, we tried it out and got it to work. SEO evolved from primitive beginnings to a very complex and sophisticated system in place today. And Web Design WorkPlace is on top of the game. It’s an expansive subject but the basics are that there are things we can do to a web page to make it more attractive to Google or Yahoo and Bing. That’s what we refer to as “on page” SEO. Then there are other things we can do that are refered to as “off page” SEO. Link building and comment dropping are some of the practices in that category. So with the on page and off page SEO together, we can get individual web pages to rank higher for particular search phrases. Being in a #1 position on a search engine results page can be lucrative. The #1 ranked web page can get up to 40% of the clicks and the #2 ranked result can get from 8 to 20% of the clicks. All the top 10 entries on the first results page get clicks. Being on the first page of search engine results puts you in the scoring zone. Everyone gets clicks on the first page.

SEO is Good

The fictitious character Gordon Gekko said “greed is good”. Well we’re not so sure about his rationale, but what we are sure about is that “SEO is good”. Google has Webmaster Guidelines where we can see exactly how they want us to structure a web page to make it rank better for a particular search phrase. We follow those rules because Web Design WorkPlace is a totally white hat SEO firm. We have to admit, we were a little more like Gordon Gekko 10 years ago as SEO was evolving. In the old days, SEO’s tried all kinds of tricks to see if it would have an impact on ranking. Some were more “grey area” than others. But that all ended when Google made it clear to SEO’s what they expected and from then on, it was an easy path to follow and we got better results staying true to Google’s Guidelines. There is no need to break or even bend the rules anymore. So in the SEO business, the best white hat companies also spent time wearing the other hat. As SEO evolved, the Gordon Gekko’s of SEO all got beat. Our advice to you is this… your interests will be better served sticking to the Google Webmaster Guidelines. That’s what we do, and it works because SEO is good.