Not too bad really. I build it using Dreamweaver CS3 using one of their built in CSS templates. I got all the graphics from one of my favorite free and public domain spots: the NASA image gallery. So every page was hand tuned for SEO manually where I inserted the tags myself like old school. And I had some text on every page and some links to the site… and I used it thousands of times myself during each year to purchase and maintain way over 1200 domains that I bought through the site. But there was a nagging problem. The fat zero I always got from Google for my PR.

A couple weeks ago I built a new site for it on WordPress using a great Nick Roach Theme called Chameleon and it had an optional “roundabout” slider. Really beautiful to look at. I used the all-in-one-seo plugin to configure my SEO and I only manually configured the homepage. I even added 4 or 5 affiliate links on the sidebar for my favorite themes and hosting partners. (Not that I will ever make a penny from them – lol). Just as an experiment for some laughs. The end result…

I went to Google PageRank 1 within 24 hours.

That’s service for you. That’s one of the many powers of WordPress and that’s why I switched to building WordPress sites commercially in 2008. One of my favorite things to say in the business is that “Google Loves WordPress“. Yeah, so true. One of the biggest reasons I instantly was promoted is that the interlinking on a WP site is so good. It’s got what some in the business call “linky goodness“. Plus the site looks incredibly good. This is a top professional theme right now. Take a look here:

So my point is that WordPress is better than old style HTML for dozens of reasons but this is clearly one of the best. Google rewarded a site that had been online for 7 years with PageRank just because I converted it to WP.

Thanks WordPress !!

I highly recommend StudioPress Themes and I’ve purchased 3 developer licenses from them since 2008.

http://StudioPress.com

I also have a developer license for Gravity Forms. I’ve used Contract Form 7 on about  50 sites but the captcha on Gravity Forms is better as is the setup.

Gravity Forms: http://www.gravityforms.com/

I’ve purchased about 5 themes from Woo Themes at: http://www.woothemes.com/

I’ve also used ThemeForest twice and I recommend checking them out at: http://themeforest.net/

I’ve also had a developer license for Elegant Themes for 3 year and I’ve rolled out a couple of their Themes on production sites. Check them out at: http://www.elegantthemes.com/

For all my attorney friends looking at the Big Box offerings… here are links to their portfolio sites. This is great food for thought if you’re a developer or you’re looking for ideas for your own site:

Paper Street     http://www.paperstreet.com/portfolio.php
LexisNexis    http://lawlinks.com/our-work/
Justia    http://www.justia.com/web-site-portfolio.html
Einstein    http://www.einsteinlaw.com/html/showroom.html
Scorpion    http://www.scorpiondesign.com/Our_Portfolio.aspx
Findlaw New Portfolio    http://www.findlawdesign.com/#/work/
Findlaw Personal Injury     http://www.personalinjury-websites.com/
Findlaw Criminal Defense     http://www.criminallaw-websites.com/

Alter Hall
1801 Liacouras Walk
Philadelphia, PA 19122

Click the image below to go to Google Maps…

Temple University Alter Hall

I just signed up to attend and I’m looking forward to my first WordCamp since NYC in 2010. On my last WordCamp I helped Steve Bruner as an organizer. I got lots of great “GeDunk” from Jane Wells and Steve for helping out. And a lot of my friends showed up to harass Corey Eulas who was doing his first Camp speaking session.

So this time it looks like Corey is going to speak and another mutual friend “Sam I am” Sam Napolitano is speaking, and another mutual friend Brad Williams too. I hope they are all scheduled for different times.

Here is a link to the speakers page: http://2011.philly.wordcamp.org/speakers/

I’ve seen Brad Williams speak at 2 NYC WordPress Meetups and also at one of the NYC WordCamps. He’s a very engaging speaker and his knowledge of WordPress is incredible. In March I watched him describe the process for creating a WordPress Plugin. After the Meetup I went in and fixed a plugin I had been using where the original author was unresponsive.

Brad wrote 2 books that are great sources for anyone who gets under the hood building WordPress websites. I bought the first one (Professional WordPress) and last night at the meetup I won the next one (Professional WordPress Plugin development) !! I’m one of those guys who buys a copy of every book ever published about WordPress and this is the first time I ever got a great brand new book that I was going to buy anyway for free.

Don’t get me wrong, I love reading books and everything, but I don’t just read books, I sort of abuse them. Every page gets written on, I underline and write blocks around key parts, I earmark and fold pages down for super important information. Then I go over them again a couple months after I finish them to do lookups. And I throw them out after 2 or 3 years when they are dated. I’m much kinder to Lynda.com video training… lol.

Here’s a link to the WordCamp page and hope to see you there… Regards Everyone !!

Mal

WordCamp Philly 2011

A couple years ago some of the [now older] Elegant Themes and bazillions of other WP Themes from other vendors started using a game changing script called “Timthumb” (sometimes referred to as Tim Thumb) to automatically resize images. It allowed a WordPress editor to upload an image and display it in a blog post, but also to automatically resize it for the homepage thumbnail saving incredible amounts of time. Tim Thumb finally got pwnd and any security problem in the WordPress world is taken super seriously. The bottom line to all my administrator friends is search your containers for older sites that run with Tim Thumb and update everything ASAP.

Here is the letter I got from Elegant Themes tonight…

Hello,

You are receiving this email because you are an active member of ElegantThemes.com. In the past, our themes have used a popular image re-sizing script called Timthumb (http://www.binarymoon.co.uk/projects/timthumb/). The script is used by millions of sites and is quite popular in the WordPress themeing community. That being said, it was noted yesterday that a vulnerability exists within certain versions of the script (http://code.google.com/p/timthumb/issues/detail?id=212), and therefore this vulnerability may also exist in your theme (depending on when you last updated it). While that author has provided a fix, it is highly recommended that you update all of your EelgantThemes themes to their latest versions. The latest versions of our themes no longer utilize the timthumb script and therefore are not subject to this security hole.

Regardless of when you last updated your theme, I would strongly suggest that everyone update their themes to the latest version and insure that the timthumb.php file and your /cache folder has been removed. To update your theme and remove the file, simply delete your current theme via the Appearances > Themes section of the WordPress Dashboard. Then you can re-download the theme from the members area and re-upload it normally:

https://www.elegantthemes.com/members-area/documentation.html#installdashboard

The latest theme versions require that your thumbnail images be hosted on the same domain name where WordPress is installed. If you were previously using timthumb.php to allow external image source by editing the file’s $allowedSites array, then these thumbnails will no longer function.

Before updating the theme, make sure that you are using the latest version of WordPress. I would also disable all of your plugins temporarily before doing any update to insure that no compatibility issues exist. Remember to always keep WordPress, your Themes and your Plugins up-to-date to help protect yourself against any vulnerabilities.

I am sorry for any inconvenience this has caused.

–
Best Regards,
Nick Roach
www.ElegantThemes.com

The answers are very subjective and ultimately it does not matter what a typography expert says or a web artist says, the client usually makes the final decision. Sometimes attorneys just don’t care to get that involved into the website production and in that case they leave it up to the skilled hands of the developer in which case it still does not matter what a typography expert says.  Web designers and especially web artists are very opinionated. As a web developer, it can be very frustrating if I pick a color palette or a font and the client rejects it and instead picks one I don’t like. The first 10 times that happened to me, it generated a little bad emo and I was left feeling bad and anything but empowered. After experiencing it enough, I learned to take it in stride with no ill effects… as long as I got paid at the end of the day.

There is actually a definitive book on the subject written by Matthew But­t­er­ick and it’s aptly called “Typography for Lawyers“.

And a lot of it is available on the internet in excerpts but it’s recommended reading for attorneys involved with document production.

Matthew is not a fan of Google Fonts for a number of reasons and that may be largely due to the fact that the font directory started small and it’s taken a while to get to the first 100 fonts. It’s not actually there quite yet in fact. But Google Fonts are an outstanding resource for lawyer web design. A website built using Google Fonts will look similar no matter what browser or hardware platform the user surfs in on. Matthew points out that no matter what font the designer uses that “It’s pos­si­ble to do excel­lent typog­ra­phy with sys­tem fonts; it’s also pos­si­ble to do awful typog­ra­phy with great fonts.”

OK that being said here is what he likes and does not like in terms of lawyer fonts:

These are recommended:

• Sabon
• Stem­pel Gara­mond
• Lyon Text
• Miller
• Min­ion
• Williams Caslon
• Mer­cury

These are what he calls “bad fonts”:

• Bodoni
• Book­man
• Sans serif fonts

What is the closest to a font he would recommend that’s currently available on the free Google Fonts directory?

• EB Garamond

Slim pickings indeed. Well I think it’s time to research what other font-face resources are available that might meet Matthews “good” list a little better. When I get them I will add to this post. Until then I’d have to mention that Web Design Workplace clients have picked a very wide array of fonts and there seems to be no way to predict how any individual client will feel when she or he sees one font compared to the next. Sometimes the entire discussion of it is a moot point.

A question prospects always ask me is to describe the custom design process as it pertains to an attorney site. As I’ve gone around the block 30 times on the design and build cycle I’ve got it down to a science.

If a prospect approaches me then I try to answer their questions with the big picture in mind and answer specific questions and describe details with the “right amount” of information. I can talk for hours or days about web design so I tell a prospect right in the beginning that I can give them as much or as little information as they prefer.

If I’m bidding on an Elance job I submit an initial page of text that is tried and tested… but specifically configured with the particular bid in mind. I do a lot of research before I take out the template and modify it for the specific job.

I begin to exchange emails with the prospect and I make sure to respond to every question as fast as possible. I give a lot of helpful info to the prospect and I spend a lot of time on the bidding process. I doubt that any other firms that are Elance providers spend as much time as I do working with attorney prospects and no one has as much experience with the genre. I’m successful with a high percentage of my bids.

After I win a bid I’ve usually exchanged 3 or 4 emails with the client either in straight email (when they approach me)… or in the Elance “work room”. I then try to setup a conference call with the principal and anyone else in their office that may be able to help with the project. The conference calls usually last 30 to 60 minutes and I describe my process and I answer every question. I also ask a lot of questions myself. And I take notes.

After the initial conference call I produce the “Design and Content Worksheet”. It’s usually 5 or 6 pages long in MS Word format and it has a lot of details about the proposed site. I add all the information I’ve gleaned from the client such as name and address fields, and various terms of the contract like are they hosting with me or on their own platform. The client has to fill in a lot of questions on the Design and Content Worksheet but the most important is “give me 3 website you really like and 1 website you really hate”. I give them links to hundreds of beautiful high end designs that I find in portfolios and I ask them to pick sites that I can use as an inspiration for their custom site. I don’t just copy websites. I borrow design elements at times, color palettes sometimes, typography, themes, anything I can identify or the client can identify as being functional and relevant and artistically stunning when possible. The Design and Content Worksheet becomes a guideline that speeds the overall process of building a custom website. It also contains terms that may be thought of as part of a written contract although it remains a guideline more than a contract.

When the client has completed the worksheet, I begin a PhotoShop comp and I hand it to the artist. I’ve worked with Lauren Billings for 3 years and out of hundreds of good artists that design for law, every time she makes a new design I’m continuously impressed. That’s because Lauren’s a great artist. To make an attorney site it requires a lot of conservative foundational and traditional elements, but there is a creative flair that makes the design pop. And no matter how much a person like myself studies and trains to act like an artist, there’s part of the job that just can’t be learned. There has to be natural talent. An artist like Lauren can look at a PhotoShop comp and tell you in 30 seconds what’s wrong with it and in another 30 seconds recommend 5 changes to make it better. When the artist has completed the comp it goes back to the client for challenges. I sometimes add 4 to 6 backgrounds and post the various comps in a NextGen Gallery so the client can comparison shop different overall looks. Sometimes I just send the comp without adding the comparison backgrounds just to get the reaction so far. I recommend to the client that she or he ask everyone in the office what they think and to ask relatives and friends as well. The better the comp is the faster t will be to get the site built and online.

So after we agree on the comp I build the site. It can take me up to 4 or 5 full days to code the most complex designs. There is a 2,000 line programming file called the “CSS Stylesheet” and I’m usually intimate with 2/3 of all the lines in that file when I’m done building a custom attorney website. The CSS Stylesheet takes anywhere from 2 hours when there the site is fairly standard and simple to maybe 16 hours for a site that requires a lot of customization. And the images can take up to another 16 hours when I have to do a lot of work on them. For one thing it can take a long time to pick out the appropriate royalty free stock images from iStockPhoto or Dreamstime. Then I do all sorts of things to change the size and crop the images and add text. After all the smoke clears I ask the artist for her opinion on the layout and color matches I’ve made to her original vision.  I’ve worked with the client a lot since she gave me the comp at this point and I can tell her new requirements from the client and explain myself when she asks me about things that vary from her design. Then I present the site to the client and I ask for their opinions and challenges.

After we are agreed on the build, I add content the client gave me.  If the client wants to learn how to add and modify content I have a teaching session with them on their site or I setup a special site I made just for them to practice. Invariably the client has learned about a lot of new features since we agreed on the Design and Content Worksheet, and they ask me to add new things to the site. It’s part of the job and I’m really educating the client all along and I want them to be super satisfied that they are getting a truly custom unlimited website. They think of new pages to add, new choices for the menu system, new links and images. We put a lot of time into that Design and Content Worksheet but on a custom design it’s expected to have a lot of new features added before we wrap it up.

When the client is satisfied with the build, we take out the blocks I had installed to keep Google out. We launch the site and add it to the main index of Google, Yahoo, and MSN / Bing.

The job has now reached a milestone… it’s launched and live… but we can expect a lot of new content to be added over the next couple months and I’m ready with 24 hour turnaround on any new request.

I build attorney web sites and I get them ranking on Google for a living. And for a while I’ve been putting links to their Facebook pages and LinkedIn accounts and Twitter Nests on their websites.  More than 99% of all attorneys don’t use any of that social networking stuff and I have never seen a new client arrive via a twitter tweet but the day of judgement has arrived.

Now take this with a grain of salt because Google is constantly experimenting and this might just be their experiment of the day, but after typing literally tens of thousands of attorney phrases into Google over many years I just had the SERP’s #1 ranking natural result for a highly competitive phrase return as a page on Facebook !!! I’m in a state of shock and I’m going to tell all my SEO friends. Here is what it looks like

So is this real? Is this what we can expect from Google going forward… that FB pages are going to outrank real website’s that we’ve worked hundreds or thousands of hours using White Hat SEO principals to achieve good results with? I hope not. I hope this is just a glitch in an Algorithm Experiment. But Moran told me in a kind way that I better get ready and start working hard because the future holds more of this stuff. SERPS page rankings being effected profoundly by FaceBook.

I’m going to have to start dropping bs comments more frequently in FB now and I’m going to have to start making bs tweets on twitter now and I’m going to have to start inviting more people to become “friends” on my LinkedIn page now.

The work to get good rankings on Google never ends and it’s always changing.

Regards Everyone !!

Mal Milligan

Web Design Workplace’s latest site: Fort Worth Texas Criminal Defense and Family Law Attorney Cody L. Cofer.

The attorney in this case wrote 25 pages of great text. Some attorneys just prefer to do their own writing. In his case, Mr. Cofer did himself a big favor because his content is outstanding and much better than the typical fodder that gets reused on site after site from the big box vendors. I think this site is going to 100 pages and that’s one of the features of a WordPress site over old style HTML… it CAN go over 100 pages. The old school $30,000 big box sites rarely hit 30 or 40 pages and the clients have to pay through the nose to get that much content out of a vendor. WordPress lets an articulate client who can write just go to town with new content. That impresses Google a lot. One of their main goals is to look for high quality relevant material to answers search queries and they LOVE unique content.

Web Design WorkPlace sites are not just built on WordPress. We use the Genesis Framework to give us a fully supported foundation for our custom design to ride on. Studio Press support is by far the best in the entire world. People from all walks of life and 100 countries use Studio Press to get an advantage over all other Themes. Great support and super functionality.

One sign of quality and attention to detail and professional work is to take a look at a website in the W3C Validator. The people that run the internet made a program that can test to see how well written a website is. So a web developer is supposed to run his web pages through this W3C Validator to check and confirm they did a good job. See the site below looks OK on the surface, but lurking below the hood is a sad story highlighting a lack of quality control and basic professional care:

Wow !! 43 ERRORS and 46 additional WARNINGS. And it’s right there for the whole world to see. That’s indicative of substandard quality. And that’s their BEST site !! So if this is their best face forward, what do you think they are going to do for you?

This is the standard that Web Design WorkPlace has set for our customers. ZERO defects under the hood. If there’s a problem we will fix it “Johnny on the Spot” Anywhere in the World Any time of night or day. Our work is as beautiful under the hood as it is to look at. Here is Mr. Cofer’s new Attorney Web Design and we are proud to have served. Regards everyone – thanks for reading.

OK – Where’s the money?

Well – it never works out like that for the good guys in SEO.  For the bad guys… that 10,000 inbound links would mean a payday. That’s a huge amount of work, and for White Hat SEO’s the reward is higher PageRank usually. Maybe a bit more TrustRank as well. For the Black Hat SEO’s generating ten thousand inbound links would probably be worth something like $10,000 to $50,000 depending on the site, the genre, and the clicks they were generating. I’m just handing out SEO tips and Web Design ideas so it’s not really a payday for me. But I’m still TOTALLY STOKED !

Thank You Google!! This was nice.

Google used to have a reputation for not reporting all or sometimes even many inbound links it was aware of. The new WebMaster Tools control panel has a lot more information and some of it is supplied by Google Analytics if you have that installed. The bottom line is if you are a webmaster and you want to see stats you MUST have a nicely maintained WebMaster Tools account AND Google Analytics.

Manhattan Bakery

Our website http://centurycafe.com ranks #2 in the Google main index behind one of the most world famous bakeries in the world – the Magnolia Bakery. Now Magnolia has been on magazine covers for many years since it was featured in a popular T.V. series “Sex in the City”. It’s got almost 1000 user reviews displayed from the busloads of tourists that are dropped off there on a daily basis. The website we promoted is a small Chinese Bakery on Bowery Street between Grand and Hester.

• there are a dozen world famous bakeries in Manhattan that all rank below the site we built for our friends
• there are 6,000 web pages that Google reports with the phrase “Manhattan Bakery” in their title
• we have never paid for a link or solicited any linking scheme ever

How did we outrank all those world famous bakeries in Manhattan?

• The design is stunning and the high resolution food and architecture photography is the best you will ever see on the internet.
• This website does 10 to 15 GIGABYTES of bandwith a month
• We pioneered the website image feature “Click it 3 times to blow it up“. That means you can click any photo you see on the site and expand the high res image to the point where a single chocolate covered strawberry can take up your entire monitor in perfect focus with exquisite detail. You literally cannot stop your mouth from watering when you “Click it 3 times to blow it up” on some of our Web Design WorkPlace food photos.
• We use WordPress so Google loves the site because of it’s internal linkiness and other technical features.
• We used On Page SEO to carefully hand tune the search engine optimization
• We built a website that has over 100 pages with over 1000 photos !
• Google Images favored the site and promotes the images in their image directory. We get a lot of people to the site from Google Images
• We have as many as 50,000 unique visitors a year

If you need a beautiful website for a restaurant or any small business and you need it to rank well on Google, Please use the Contact Form to drop us a note and we’ll be happy to discuss your unique situation and what we can do for you.

Cheers !!  Regards everyone – Mal Milligan