Chris Brogan Endorses Studio Press

I use Studio Press Themes and I’ve purchased 3 Developer Licenses for Studio Press since 2008. And now in 2010 there are a lot of celebrity social media pundits like Chris Brogan that are going with Studio Press and for very good reasons. It’s the best supported Premium WordPress Theme in the world. Bar none. There is a team of brilliant and above technical people involved with Studio Press and I know 5 on the team personally. Great bunch. For a person that builds out websites all day and half the night, Studio Press is like getting car racing parts directly from the Ferrari Factory.

Well here is a video from a presentation Chris gave last year:

Now if you are a DIY “Do It Yourselfer” go ahead and give Studio Press and WordPress a try. If you don’t want to get involved with HTML, and graphics, and hosting, and domains, and SEO, and PHP, then call Mal Milligan at 201-696-5375 and talk about your web design options. Web Design Workplace is a group of long time web design professionals that can give you a complete website in a week or two at a fraction of the cost most of the big design companies charge.

Web Design Workplace uses only top shelf components like WordPress and Studio Press and HostGator and Adobe. We are world class experts in every phase of web design and roll out. This is where affordable web design lives now. It’s here at Web Design Workplace.

Harvard Uses WordPress

My brother is finishing his Masters in Information Technology at Harvard in 3 more classes. Wow. I was cruising around the various PR8 and PR7 websites he uses and I was not surprised to find a plethora of WordPress in the mix. Why was I not surprised? WordPress is simply excellent in terms of functionality, reliability, artistic possibilities, and price. And that’s why Web Design Workplace is so devoted to WordPress.

If Harvard Uses WordPress – You Should Too

That’s right. There are now countless institutions of higher learning that use WordPress. It’s everywhere these days. This is one of those situations in life where you can let others Guinea Pig the prototypes and when the technology is mature, you can jump in. Well the technology IS mature and by all means, it makes sense to get a website with WordPress now or convert your old HTML site to WP now.

A recent survey of 6000 blogs showed 34% of the WordPress sites 5 years ago were still using WP today. Blogger held up with 20%. But that’s real staying power.

Affordable Web Design Philosophy

The last company I worked for charged between $10,000 and $32,000 for custom websites. Wow!! Those websites had no e-commerce or special features of any kind. They were made with the old style HTML language. The sites themselves were hosted on a complex proprietary hosting scheme that was not perfectly search engine friendly like Web Design WorkPlace sites are. Because they were a big company, they used their reputation and a sales force of thousands of full time people on commission. Naturally the sales people did not get paid if they did not sell. So they were motivated to sell even if there was little or no benefit to the customer. And on top of that, the more they sold, the more money they made in commissions. So their main focus was to sell as much as possible no matter what was best for the client. Their goals were totally inappropriate in my opinion.

Web Design Workplace has an affordable web design philosophy.

We can take that same 10 page website that the big box company made for $10,000 and we can sell it for as little as $1,000 depending on your content requirements. That’s a 90% savings… and that’s just the up front savings in the purchase price. There are more savings we can talk about later. Our site will probably rank faster on Google and Yahoo and Bing / MSN too because we use WordPress. Our sites have a structure that lends itself to good SEO (search engine optimization). And we make sure every page we put up is fully optimized. Every page we go live with has the “under the hood” features Search Engine spiders are looking for.

So our affordable web design philosophy is:

To provide the customer with a beautiful hand made product at a great price. Simple. Elegant. Perfect in every functional detail.

Web design Workplace for all your affordable web design needs. We are also world class experts at SEO and we can provide search engine optimization services whether you need to rank on Page One for Google, or you need to get your listing in the Google Local Maps directory. We work with Bing and Yahoo Local as well. Our SEO philosophy is also to provide the best service at an affordable price.

Call 201-696-5375 to talk with the Boss – Mal Milligan.

WordPress Public Library Websites

WordPress is the ideal web platform for public libraries these days. It’s free, it’s easy for a library staff to install and maintain, and when the staff runs into trouble there is lots of help available in free forums and paid Theme support forums. And there are a lot of consultants and web design companies like Web Design Workplace that can be hired for new builds or repairs. Take a look at this WordPress Public Library Website for the town of Dartmouth MA.

It’s a fully functional library site that borders on artistic. They are using a custom made vertical menu bar on the left sidebar, and a horizontal menu bar under the header. They did not go to a flyout 2nd level on the horizontal menu system but they did not see need to. You will notice an alignment issue near the bottom of the image. That’s the kind of problem a librarian might not be able to solve for her / himself. But the good thing is that there are plenty of qualified WordPress consultants running around working for peanuts.

Would I make any changes to this site? Well yes, a few changes… first I would fix the alignment near the footer of course. But besides that I would do a good tune-up to the meta titles and meta descriptions on every page, I would change the permalinks structure to give better keywords to the urls, and I would look at some new Themes with brighter colors. In particular, the vertical menu in the left sidebar might look nicer with some nice CSS based color backgrounds.

I’m overall impressed with the site and I have the compliment the Dartmouth MA Public Library for picking WordPress and implementing it so well with a really nice style. Job well done !!

Looking For An Affordable Library Website?

You just got to the right place. Affordable Library Websites used to mean a home made looking patchwork of links that one of the Research Librarian’s nephew put together. When the library needed to do updates, it was difficult and it took a long time to get someone to update the complicated mess. Patrons were at first impressed that the public library had the technical know how to build a website, then quickly relayed complaints that it was not organized correctly or it was missing important information.

Using WordPress, public libraries all over the world can have a beautiful website that is easy to add to or change in any way, and meets any budget. Check out a color variation we are trying on this site:

Web Design Workplace can install a base site for you and you can add as many pages as you like. You can change the selections on the menu’s. And when a task seems a little bit too difficult for your staff to handle, we are here with 24 hour service to do the tricky stuff for you with affordable everyday prices.

You can have a stunning site, that is up to the minute accurate every day of the year at a price you though was just not possible. Call Web Design Workplace owner Mal Milligan today at 201-696-5375. Check out our designs and let us put you online with style !!

Affordable Anti-Virals – You Have No Bargain Choices

I have been using anti-virals since 1987. Professionally, I got hit by a legendary Jerusalem B virus that incapacitated thousands of PC’s on Wall Street in New York City in 1990. So for 20 years as a Supervisor of Local Area Networks for 5 of the biggest financial companies in the world, I managed the rollout of anti-virals on 5,000 to 10,000 PC’s in the Manhattan Campus and on thousands of computers in 100+ countries all over the world. So I know too much about anti-virals probably.

Is There An Affordable Anti-Viral Right Now?

Short Answer = NO. I use either Norton or McAfee on all my machines and they aint cheap. But this one in particular is undesirable to me… Norton 360. I’ve had to uninstall it twice from the same machine so far because it automatically installs an unwanted toolbar. That toolbar reduced my work area on the screen and I had to go to the FireFox Tools / Addons to disable it and get rid of it. So I am writing support and I will update this post if I get the other features I don’t need and don’t want supressed. My recommendation to my customers: Don’t Buy Norton 360…. unless you want all kinds of features that I would not trust… like PC Tuneups and PC backups. I take care of those myself. Thank You.

WordPress for Non-Profits

WordPress is a perfect website choice for many non-profit organizations. We just did a site for a local Public Library and it’s a good example to demonstrate the message here. I’ll make a list of reasons but first mention that WordPress started out as a blogging platform, and it quickly evolved into a framework that allows rapid website development. Almost everyone has heard of “blogging”, or “Blogger” or “WordPress”, but the word is still getting out that there has been an absolute revolution in web design created by WordPress. Non-Profit organizations are switching to WordPress in short order these days and for good reason:

Reasons Why WordPress and Non Profit Organizations Go Together

  • WordPress is free to use and it”s Open Source so it’s supported by hundreds of developers and thousands of organizations.
  • You do not need to be a web designer or a computer programmer to build and maintain a WordPress website or to add new content.
  • WordPress websites have a structure that major search engines like Google, Yahoo, and Bing / MSN like, which makes getting your information into the search engines a lot easier and faster.
  • The flexibility in terms of appearance and functionality is nearly unlimited. WordPress can display video, images, slideshows, .pdf’s, and text using artistic rendering as limitless as the owners imagination.
  • WordPress acts like a CMS content management system. When the content is added, it actually gets put into a database. So you can change the outside appearance of the site – the look and feel – but still have exactly the same content.
  • It is easy to find an affordable professional to help with building or changing a WordPress website.
  • Programmers write free WordPress “plugins” for every conceivable additional function you could possibly use with a website so you might never need to custom manufacture a software module. It’s all “off-the-shelf” and free.
  • There are tons of resources to help you learn about using WordPress from books, to videos, to public access seminars and meetups.

NYC WordPress Meetup May 2010

I’ve been going to the MYC Meetups since the summer of 2009 and they have been great. I find people to chat about WP with that can really not only talk the talk but also walk the walk. The NYC WP meetup groups are friendly – informal – and fun. I personally recommend – Regards Everyone – Mal

Date:
Tuesday May 18, 2010

Location:
Oracle – Sun Microsystems
101 Park Ave – Floor 4
41st and Park Ave.
New York, NY 10017

Learnin about WordPress 3.0 !!! All us WP Nuts have been in the trees looking toward the horizon for version 3.0 to arrive. Steve Bruner has another great session in store with BOONE GORGES from Queens College leading the topics. He will include:

* Multisite setup – What, How, Why,
* New custom post types – why, how
* The new most awesome menu system – what and how

WordPress 3.0 for Nonprofit Organizations

WordPress is a fantastic website platform for an NPO Charity or Business because:

  • it’s free
  • there is support via forums and dozens if not hundreds of sources
  • it ranks well on Google
  • and it’s easy to use.

The new version to be released sometime in May 2010 will be even better geared for the average NPO.

WordPress 3.0 Has Better Features for Non-Profit Organizations

NPO’s can always use free stuff that rocks, and WordPress is one of the diamonds in the freebie bag along with Open Office and Linux. The next version will have drag and drop menu building which will make it so much easier to use. Along with the super flexible menus, version 3.0 will be Multi-User right out of the box. Yeah !! You know medium sized NPO’s rarely have just a single website. They more often than not will have a different web for each regional location or each category of support. By having a Multi-User option, administrators can setup and manage all their different websites from a single control panel. In terms of manageability, this puts the average WP installation into a new league of power and control.

In addition to the major features, there are a good hand full of other enhancements like a new default Theme called “Twentyten”, customized post types so there is more variety than just “posts” and “pages”, authoir templates, and the ability to use URL shortcode -  you to get a shortlink for your post based on your own domain name.

And did I mention it’s FREE !!

Website Redesign Using WordPress


One of the best uses for WordPress is to do a website redesign quickly. I’m going to demonstrate that by taking a complex website like this one (Web Design WorkPlace), and I’m going to completely convert it to a new Theme in a timely manner. I’ll document it every step of the way to tell you all in a later post.

Why Redesign the Website In the First Place ?

After every 4 to 6 months, I take a look at how effectively  a professional business website is meeting it’s goals. Sometimes based on statistics and the judgment of other SEOs, it’s time for a website redesign. That’s exactly what we decided to do with Web Design WorkPlace. I was getting almost 2,000 unique visitors a month. So at first you might think that’s great… but was it leading to sales? No. The traffic was mostly other WP Designers and other IT Professionals looking for tips on WordPress development. So the first reason for a redesign was that my real goal which was getting sales for WordPress Web Sites was not being reached by the website look and feel and the content. I was off course.

I took a Subliminal Vacation

Well – I just did what every WordPress Consultant does sometime during their career, and that is to take a break from blogging. I know it was a tad sinful to stay away from posting for 3 months but I’m ready for a blogging tear now and I’m letting it rip starting this weekend. The truth of the matter is that I’ve had so much work building WordPress and Studio Press Themes out that I did the old “Shoemakers children are the last to get new shoes” thing. This break from blogging gave me a chance to collect 4 months of data to get a solid picture of what the website was actually doing.

Redesigning a Big Site is Huge, Did I decide Alone?

I’ve taken a hard look at the traffic this site has generated and made some judgments. In addition to my analysis, I’ve had 3 friends whom I’ve worked with for more than 2 years to take a look at my stats as well. So we all put our heads together and decided 3 big things:

1.) I was getting lots of traffic – but from the wrong sources. The traffic was not the type of qualified buyers I should have been looking for, it was mostly web designers and SEO’s. I was #1 and #2 on Google for a number of very competitive phrases, but these phrases were not getting me sales. My PageRank was still very high at PR4 so there was an excellent chance I could reconfigure the entire site and quickly get on top of other phrases in terms of ranking.

2.) The look and feel was not creating the right call to action for the traffic I was getting that was qualified… so my conversion rate was way low. Although I was still getting prospects looking for what I was selling, the site did not get them to buy.

What is the Next Step in a Redesign Process After You Decide To Go For It?

I went to my favorite New Jersey Diner and sat down with my big design notebook and made 4 pages of written notes. Then I picked a WordPress Theme that would fit the requirements. I went with a Studio Press Genesis Framework because I think they are the best in the business right now. In terms of functionality, SEO effectiveness, and beauty. I picked the Metric Theme for my site becasue it had everything I wanted. Those are the steps… everything else is detail work and it’s the most time consuming. I’ll write a number of posts to describe what a website redesign entails as we go along.