June 2009

Is Microsoft’s Bing.com Search Engine Significant?

My answer to that is some No and also some Yes!

Bing.com, for those who are not as up to the minute with technology as they might be… is the new front end interface for doing internet search using Microsoft instead of using Google or Yahoo. It’s brand new, it looks great, and it’s got a ton of options that look like a Hong Kong knock off version of Google. Although Matt Cutt’s may have uncovered some search results on Bing that were incredibly un-relevant, I’ve found it to yield pretty good search results so far… much better than Yahoo and not as good as Google I’d say. So YES… Bing is truly significant !!! I thought immediately when I hear about Bing that MS failed in their aggressive bid to buy Yahoo, so they put 800 programmers to work and build a better SE to prove to the world they weren’t loosers.

That being said, the bottom line is that only about 5% of the world’s Search Engine searches are done with Microsoft and about 85% are done with Google so the other answer is: NO, Bing is NOT significant in terms of it’s impact to the world’s internet search demands.Even so, this SE has a real chance of doubling the numebr of searches the world trusts it to in the future.

I’ve always loved big high resolution photos weaved nicely into a web design and I have to admit, the photos that change frequently on Bing are incorporated beautifully into the front end and some are particularly stunning.