Webmasters and SEO’s sometimes use charity banners to create outbound links to “High PR” authority sites. This makes the page with the good outbound links look more like an informational hub so it can boost PageRank. To explain further, you earn Algorithm points with Google when you link to a website that’s:

• already been live for at least a year and preferably many years
• that has PR3 or above
• and is considered to be an authority in it’s field

On top of the shameless self promotional reasons to add a High PR outbound link, there are other reasons… darn it, the so called “real” reasons. Relevant outbound links serve to provide readers with a good information that may be of interest. They also can promote the target you are linking to with a little link love if you use a do follow link. In the case of a charity link, you’re helping them to build PR and get ranking and qualified traffic for the phrases their SEO has targeted.

Here is a list I circulated with some of my full time SEO co-workers,  and I’m going to add for the next few weeks so bookmark it or link to it for future reference. Please hook me up with new recommended links via comments. Thanks !!  Cheers -

Action Against Hunger

http://www.actionagainsthunger.org/get-involved/no-hunger-web-banners

American Red Cross – Give Blood / Ready To Help

http://www1.givebloodgivelife.org/supporters/banners/

http://american.redcross.org/site/PageServer?pagename=imready_banner

Amnesty International

http://www.amnesty.org/en/death-penalty/banners

http://www.amnesty.org/en/campaigns/demand-dignity/banners

ASPCA American Society for the Prevention of Cruelty to Animals

http://www.aspca.org/about-us/free-aspca-stuff/free-link-banners.html

CARE Relief Organization

http://www.care.org/getinvolved/fight-global-poverty-empower-women/spread-the-word/free-care-web-banners-badges.asp

Changing The Present

http://www.changingthepresent.org/hunger/spread_the_word

Compass Outreach Program

http://www.compass-om.com/homeless/banner.php

Covenant House

http://www.covenanthouse.org/action/banners

Earth Day / WWF  / World Wildlife Fund

http://www.worldwildlife.org/sites/earthday/item6784.html

Electronic Frontier Foundation

http://w2.eff.org/campaigns/banners/

Feed The Children

http://blog.feedthechildren.org/

GreenPeace

http://www.greenpeace.org/international/fungames/banners

Habitat for Humanity

http://www.habitat.org/gov/suppdocs/WHDWebBanner.htm

Homeless World Cup

http://www.homelessworldcup.org/content/addabanner

Kiva Micro Finance

http://www.kiva.org/about/do-more

Susan G Komen for the Cure

http://ww5.komen.org/

Missing and Exploited Kids

http://www.missingkids.com/missingkids/servlet/PageServlet?LanguageCountry=en_US&PageId=683

MS Multiple Sclerosis Society Walk-A-Thon

http://www.nationalmssociety.org/get-involved/events/walk-ms/digital-downloads-walk-ms/index.aspx

OxFam America

http://www.oxfamamerica.org/whatyoucando/pages/banners/?searchterm=banner

Room To Read

http://www.roomtoread.org

Save The Children

http://www.savethechildren.org/about/policies/banners.html

Second Harvest / Feeding America

http://www.feedingamericacentral.org/

St. Jude Children’s Research Hospital

http://www.stjude.org/stjude/v/index.jsp?vgnextoid=a0c5fa2454e70110VgnVCM1000001e0215acRCRD&vgnextchannel=5b2213c016118010VgnVCM1000000e2015acRCRD

SOS Childrens Villages

http://www.soschildrensvillages.org.uk/donate-help/link-to-our-web-site

UN World Food Program Free Rice

http://www.freerice.com/banners.html

World Vision

http://www.worldvision.org/worldvision/comms2.nsf/stable/sponsorship_banners?OpenDocument

http://www.worldvision.com.au/AboutUs/Webassets/web_banners.aspx

http://www.worldvision.ca/GiftCatalogue/Pages/gift-catalogue-banners.aspx

http://www.worldvision.org.sg/st_spreadtheword.php