Inbound Links | Web Design WorkPlace

January 6, 2011 By einstein99

Thank You Google !! (For reporting to me in my WebMaster Tools Account that I’ve finally exceeded 10,000 inbound links). I’ve been building websites since before FrontPage 1997 was released and I’ve dabbled with SEO ever since. But this is a very big milestone and I’m super STOKED right now. This is also the 101st blog post from this website. Wow !!

OK – Where’s the money?

Well – it never works out like that for the good guys in SEO. For the bad guys… that 10,000 inbound links would mean a payday. That’s a huge amount of work, and for White Hat SEO’s the reward is higher PageRank usually. Maybe a bit more TrustRank as well. For the Black Hat SEO’s generating ten thousand inbound links would probably be worth something like $10,000 to $50,000 depending on the site, the genre, and the clicks they were generating. I’m just handing out SEO tips and Web Design ideas so it’s not really a payday for me. But I’m still TOTALLY STOKED !

Thank You Google!! This was nice.

Google used to have a reputation for not reporting all or sometimes even many inbound links it was aware of. The new WebMaster Tools control panel has a lot more information and some of it is supplied by Google Analytics if you have that installed. The bottom line is if you are a webmaster and you want to see stats you MUST have a nicely maintained WebMaster Tools account AND Google Analytics.

Want More Google PageRank? Get More Inbound Links

August 17, 2010 By einstein99

Lots of clients tell me they “tried everything” to get more Google PageRank but they still have PageRank zero (PR-O). When I look at their inbound links, it tells a big part of the picture. Google gives more credit to a webpage if it has inbound links that it considers “good” links. That is they are “do follow” links that have NOT been discredited with a rel=”nofollow”. The example above is from Web Design Workplace. Over 5,000 inbound links. That’s a lot and it’s because we have lots of websites that link back to our homepage. It’s typical for web design companies that have launched a lot of websites to have that many.

What is a Do-Follow Link?

A do-follow link looks like this:

This link tells Google that the web page where this link resides trusts the target and it gives it full link credit.It allows Google Pagerank from the page where this link is written to flow to the target web page.

What is a No-Follow Link?

Here is the same link above written in a no follow style

This means the target source is NOT trusted and it’s an explicit command to Google telling it NOT to allow PageRank to flow through the link to the target.

So Do-Follow links are “good” links and they provide what we call “link juice” or PageRank going from the source page to the target page. That helps build Pagearank for the target page.

Do No-Follow Links build PageRank?

Google’s official answer is NO.

Take a look at Matt Cutt’s blog for his viewpoint. http://www.mattcutts.com/blog/pagerank-sculpting/ The Google Algorithm clearly does not allow PageRank to flow through a no-follow link, although it subtracts PR from the page where the link is placed whether the link is do-follow or no-follow.

But the real answer is Maybe.

Google knows a real web page in the real world gets a mixture of do-follow and no-follow links. If a web page had a bunch of do-follow and no no-follow links at all, that would look a little weird. Maybe suspicious even. So my personal recommendation is to try to develope a mixture of both good links and no-follow links. Google is always looking for natural progressions in link building. To have a quick spike in do-follow links without a similar spike in no-follow links might seem artificially manipulated. So although the no-follow link does NOT pass PR, but it helps to prevent a trigger for link manipulation just by being there.(That’s my Professional Opinion).

Regards Everyone – Mal