I hate spam on the internet but when a site with 50% Google AdSense advertisements that has pure scraped content becomes #1 for a highly competitive phrase in the Google main index it makes me cringe. Here is a site that fits the description:

• 50% of the entire screen is simply PPC advertisements. In this case it’s Google AdSense that’s paying this spammer to do his spam thing.
• the rest of the site has zero unique content. It’s all duplicate content that was scraped from other websites.
• The quantity and quality of the inbound links to the scraper site is always poor

The spam scraper site is called OfficialSite.com and it’s at: http://www.officialsite.com/index.asp?regionid=9&categoryid=61

Here is a Link Diagnosis Report showing all the backlinks and their PR plus the Link Type (is it a do follow which is good or a no follow). Basically this is showing that the entire spam site has very little in terms of quality do follow inbound links. The page that is ranking #1 for the highly competitive phrase has only a single inbound link known to Link Diagnosis. Hardly enough muscle into the poll position against thousands of other competitors for this lucrative phrase.

Search Phrase on Google

Manhattan Bakery

AllInTitle:manhattan bakery    6,500  That means there are 6,500 other pages Google knows about that have the words “Manhattan Bakery” in their meta title… Thats a LOT of competition.

I looked at a phrase that I found on the spam scraper site… and I found it on 7 websites on the internet:

At Fat Witch Bakery, we’re not in a hurry. * We bake in small batches and do what is known in the trade as “scratch baking.

Of course it was stolen or scraped from the original site at: http://www.fatwitch.com/FWBphilosophy.html
The troubling question after looking at all this evidence is:

How did a spam scraper site get to be #1 on Google in the main index?

For years SEO pundits have suspected that garbage MFA made for adsense sites got a boost from Google in the main index because they were putting out lots of impressions and making lots of money advertising for Google’s paid search clients. I really believe that was true years ago – probably due to errors in The Algorithm. Google created a philosophy called the “Chinese Wall” where they claimed you could never again effect your ranking on the organic search side of the Chinese Wall by either paying for PPC advertising or selling it on behalf of Google from the paid search side of the wall.This example is one that has somehow slipped through the cracks.

Although I rarely rat out the bad guys I reported this one yesterday from my main Google WebMaster Tools account. Anytime you can help take out the trash on the internet I encourage you to do so. Spammy scraper sites used to litter the SERPS and now when they clog the highway like a log on the road I try to scrape them off.